What to Expect From an SEO Company Scottsdale AZ
An SEO Company Scottsdale AZ optimizes your website and helps you improve search engine rankings. They can also offer you a range of other services, such as link building and social media marketing.
Choose a reputable company that explains their strategies clearly. They should also give you regular reports and progress. They should be able to adjust their strategy when new trends and changes in search engine functioning occur.
SEO Audit
SEO audits evaluate various on-page and off-page factors that influence search engine visibility. They help identify technical issues that could be holding back your website and find opportunities to improve its performance. Regular audits also help you stay up to date with algorithm changes and maintain best practices.
A successful website requires ongoing maintenance to stay competitive. An SEO audit is the first step in that process.
Use tools like Screaming Frog to check for duplicate content and redirect chains. Make sure each page has a unique title and meta description that includes keywords. Check that images have descriptive alt text to improve accessibility and image search rankings. Fix structured data errors to qualify for rich results and enhance CTR. Ensure that your website loads quickly on both desktop and mobile devices using Google PageSpeed Insights.
Keyword Research
Keyword Research is a key process in SEO and is conducted to identify the words or phrases that search engine users type into a search box when looking for information, products or services that your business provides.
The results of this research provide valuable insight into the specific search intent behind user queries. This allows us to create content that satisfies those search intents, which ultimately leads to a higher chance of ranking for relevant keywords.
Keyword Research also reveals the existing competition for each keyword, which is helpful to know so that we can focus our efforts on more competitive or higher-value keywords. For example, a search term with high volume but low competition would be an excellent opportunity to target. This also enables you to uncover opportunities that your competitors are missing, which gives you the ability to stand out amongst them.
On-Page Optimization
On-page optimization involves making sure your website and its content are optimized for search engines. This can include optimizing title tags, meta descriptions, and internal links.
It can also include optimizing URLs so that they’re easy for both users and search engines to understand. For example, using keywords in your URLs can help search engines understand what a page is about.
On-page optimization can also involve making your website mobile-friendly, which is important because more and more people are using smartphones to search for businesses and services. It’s also important to optimize your site for speed, as this can improve user experience and increase visibility and click-through rates. This can lead to higher search engine rankings over time.
Off-Page Optimization
Off-page SEO is the process of optimizing your website’s presence on the internet. This includes strategies that are not under your direct control, such as link building and social media marketing.
These efforts help to boost your site’s domain authority, which is one of the most important factors in search engine rankings. They also contribute to building your brand reputation, helping you establish trust and credibility.
This is accomplished through the strategic acquisition of high-quality, relevant links from other websites and blogs that point back to your content. We prioritize securing links from sites with significant domain authority to maximize their impact on your ranking. We also use forums and community engagement to build relationships with receptive audiences, creating an organic review ecosystem that enhances off-page SEO.
Link Building
The process of getting other websites to link to yours is called link building. It’s one of the most important aspects of SEO and can help you rank higher in search engines. This can be done through outreach (human-to-human marketing) or by adding links on your pages (on-page optimization).
A good link strategy requires research and analysis. It involves studying your industry, niche, and competitors to identify potential opportunities for securing links. It also includes creating and promoting “linkable assets”—content that attracts backlinks naturally, like tools, data studies, or in-depth guides. You can then use a variety of outreach techniques to secure these links. It’s a slow process but can yield high visibility over time. In addition, it’s a safe and sustainable way to improve your SEO.
Social Media Marketing
Social media marketing (SMM) is the process of creating and distributing content on social media platforms with the aim of attracting potential customers. Businesses use social media to communicate with customers, enabling them to gather feedback in real time.
The main difference between traditional SEO and social media marketing is that while search engines like Google look at a number of factors when ranking websites, social media platforms use engagement metrics such as comments, shares, reposts, reactions, etc. to rank content. This makes SMM more measurable than traditional SEO. Social media platforms also move at a faster pace, so content has a shorter shelf-life than a website. This is why it is important to stay ahead of the trends and create content that is relevant to your audience.
Reporting
SEO reporting is the process of collecting and analyzing data on key performance indicators (KPIs) and metrics associated with your search engine optimization campaign. SEO reporting is critical to assessing the effectiveness of your SEO strategy and making data-driven decisions that improve your organic search results.
Consistent SEO reporting enables your agency to prove that its efforts are having an impact on traffic and keyword rankings. It also shows clients that you are taking the time to address any issues that arise, even when the results aren’t as positive as they could be.
However, creating SEO reports can be a time-consuming task if you use a manual method like copy-pasting data from multiple tools into a spreadsheet. Instead, opt for a paid software that provides pre-made templates and data integrations to streamline the process.
