What to Expect From an Experienced SEO Company Scottsdale AZ
The best SEO Companies help businesses optimize their sites for search engines and generate ROI from their SEO strategies. They also create unique SEO plans that address your business’s needs and goals.
A quality SEO Company Scottsdale AZ prioritizes clients’ goals and seeks their feedback. They also keep learning to stay updated on changes in SEO strategies.
On-Page Optimization
The on-page aspect of SEO deals with the optimizations that can be made to a web page to improve search engine rankings and user experience. While off-page practices can be influential, on-page optimization has more direct control over website performance.
Title tags are one of the most important on-page elements, as they are the first element search engines see when displaying your results. This is why it’s important to use relevant keywords in your title tags and keep them concise.
Meta descriptions are also an important on-page element because they help search engines better understand what a webpage is about. They should be written to match the user’s intent, and should include relevant keywords. The URL structure of a webpage is another on-page element to consider. For example, if your product pages have long URLs such as ‘/snowboards/size/’, it may be better to shorten them so that they are more searchable (‘/snowboards/size/s’). Also, using images that are too large can negatively impact load time and site performance.
Keyword Research
Keyword research is the process of finding search terms that are relevant to your business and optimizing content for those keywords. It’s an important part of any SEO strategy and a great way to identify new opportunities for your business.
The key to effective keyword research is understanding your audience’s search intent. This includes the keywords they use when they’re in different stages of the buyer journey. For example, the keyword “making money” is highly competitive because it’s used by many people who are in the awareness stage of the buyer journey. But if you focus on the phrase “acquiring money,” which is more specific, you’ll have a much lower competition score and can rank higher on Google.
Keyword research also helps you find queries that your competitors are ranking for, giving you an idea of what type of content to create. Using tools like Google Search Console and the autocomplete predictions can help you discover these queries.
Competitor Analysis
SEO competitor analysis reveals insights into your clients’ competition that can inform your own strategy. For example, say one of your competitors consistently secures featured snippets for high-intent queries like “best running shoes” or “how to choose the best running shoes.” You can emulate their success by optimizing your content to rank higher for these search terms.
After identifying potential competitors through client discussions, search engine research, and SEO tools, you’ll need to refine your list of competitors to focus on the most relevant contenders. This ensures your team isn’t getting lost in data and helps you prioritize actionable opportunities.
Then, use tools like Organic Research to identify your clients’ top-performing pages and the keywords they rank for. Pinpointing these pages is like stealing a peek at your competitors’ playbook, setting the stage for a keyword-focused SEO strategy that drives results. Using these insights, your team can build campaigns that outperform their competitors.
Link Building
Just like a shop that relies on word-of-mouth to attract customers, online, backlinks act as recommendations that signal to search engines that your content is worth checking out. Link building is one of the most important aspects of SEO because it boosts the authority of your pages and helps you rank higher in search results.
There are four different types of link building tactics: manually adding links (for example, by posting them in forums and communities)
Guest blogging on relevant websites and blogs
Contributing content to publications and industry-specific news sites
Broken link building (finding broken links on other sites and informing the site owners about your resource, suggesting it as a replacement)
A well-thought-out strategy should combine all of these techniques to build high-quality, sustainable backlinks. Avoid using black-hat tactics, such as buying links or spamming comments with keyword-stuffed links, as these can get you in trouble with Google.
Content Creation
Each piece of content you create should have a defined purpose and provide value to your audience. This is how you build trust and earn their business.
Content can also help establish your brand as a thought leader, highlight key differentiators and ultimately drive traffic to your website. When done right, it can become a stackable asset that continues to generate value over time.
Whether you are creating a blog, infographic or white paper, you should always start with research. This will give you a baseline idea of what your named and unnamed competitors are writing about, identify keyword gaps, common questions and help you decide the format of your content.
Bringing SEO into the process from the beginning is critical for success. This allows everyone to work together effectively, and ensures that your content is optimized for search engines. This will ultimately drive more organic search engine traffic to your site.
Analytics
SEO companies use a variety of tools to collect and analyze data. These include Google Analytics, Search Console, SEMrush, and Ahrefs. A comprehensive SEO reporting dashboard, such as Whatagraph, connects to these tools and allows specialists to easily track key performance indicators (KPIs).
During an SEO audit, an agency examines your website, your competitors’ websites, and your industry as a whole. This information helps the agency create a strategy that will improve your website’s ranking.
An SEO company Scottsdale AZ will also work to increase traffic to your website, which is an important aspect of any business. This is because increased website traffic can lead to more conversions and more revenue for your business. In addition, your SEO company Scottsdale AZ will help you set goals and measure your progress. For example, you can ask your SEO company Scottsdale AZ to provide monthly reports on the improvements in your website’s ranking and keywords you rank for.
