What to Expect From an Experienced SEO Company Scottsdale AZ
A good SEO company Scottsdale AZ will take the results of your site audit and industry analysis to develop a plan to help you reach your goals. Make sure to ask for case studies and testimonials.
Look for an agency that offers services specific to your needs, like local SEO for brick-and-mortar businesses or backlinking services for eCommerce sites. Also, find out how they measure success.
Site Audit
The site audit process involves using SEO analysis tools to examine a client’s website. These tools can help identify issues that may be affecting their search engine optimization performance and provide recommendations for improvement.
The most popular tools for performing a technical SEO audit include Ahrefs and Screaming Frog. These tools can highlight a wide range of issues, including internal linking, keyword usage, and site speed. They can also help identify missing meta descriptions, H1 tags, and 404 errors.
A thorough technical SEO audit should also examine a client’s backlink profile and structure. These can be analyzed using tools such as Linkdex, SEMrush, and Moz. These can help determine the quality of a client’s backlinks and give insight into how their competitors are performing in the SERPs.
Once the audit is complete, it’s important to prioritize the recommended changes based on their impact on SEO performance. This will help clients understand the value of their investment in your services. Additionally, implementing the changes will be much easier if you have a timeline and plan in place. This will ensure that all recommendations are made and executed. Finally, it’s important to keep in mind that SEO is an ongoing process and regularly conducting audits will help your clients stay ahead of the competition.
Industry Analysis
Industry analysis is a process that empowers businesses to make informed decisions, stay competitive, and navigate the complexities of their respective markets. By leveraging essential frameworks and models such as Porter’s Five Forces, SWOT, and market forecasting, this analysis provides a clear view of an industry’s landscape and its attractiveness for investment.
The first step in the process involves collecting data that identifies key market trends and factors. This information helps businesses formulate and implement effective strategies for their products and services. It also allows them to identify opportunities and risks based on their current position within the industry.
Detailed market segmentation and research identifies the needs, preferences, and challenges of potential customers. This information is crucial for establishing customer-centric marketing campaigns that drive conversions and retention. It can also help identify new markets, including those with untapped demand.
Competitive analysis helps businesses understand their competitors’ marketing tactics and search engine optimization strategies. This data is useful for developing SEO strategies that outperform rivals. It also enables businesses to optimize their content for specific keywords, which improves visibility in search engines. For example, Amazon’s success in the e-commerce industry can be attributed to its use of competitive analysis to optimize its product catalog for relevant keywords. This approach enabled it to outperform major retailers such as Walmart and Target.
Keyword Research
The keyword research process uncovers queries that people search for on SERPs, allowing your content to connect with those users and drive traffic. It also shapes your content strategy, ensuring that the terms you use accurately describe your products and services while aligning with search trends and search intent.
A thorough keyword research approach can produce large lists of keywords. These keywords need to be vetted for relevance, monthly search volume, and ranking difficulty. Then they need to be grouped and categorized so that your SEO strategy can begin taking shape.
This involves determining what types of content should be created to target the keywords you’ve chosen. This is a crucial step in the SEO process, as it helps you avoid content mismatch, wherein your business uses certain words to describe its products and services but searchers don’t find those same terms on the websites they visit.
More sophisticated keyword research strategies consider user journey and sales funnel stages when choosing what to focus on in content. For example, a beauty retailer might want to target “wet n wild megalast retractable eyeliner” (which has a high search volume and low competition) on a product page rather than on a blog post about the best way to apply the product (which might have a higher volume but lower conversion rate). This allows the business to reach users who are ready to purchase.
Strategic Planning
Strategic planning is an integral part of any SEO company Scottsdale AZ. It involves identifying goals and resources and then creating an action plan for the desired results. It also involves integrating SEO into the overall marketing strategy for a unified digital strategy. Ultimately, it is about building a strong online presence that withstands the test of time.
Once the research and analysis have been completed, an SEO will develop a comprehensive SEO strategy for your site. This will be based on your specific circumstances, whether you are starting from scratch with a new website or optimizing an existing one. A professional SEO will take into account the competitiveness of your industry and your resources, and create a strategy that is scalable to your budget.
This will include a set of priorities that are consistent with your business needs, and an action plan for the next 6-12 months. It will also involve setting SEO goals that can be used to track progress and communicate success to other teams.
In many ways, a good SEO strategy should feel a lot like how product teams are working to identify impactful problems, craft prioritised plans and roadmaps, and change user behaviour to deliver business outcomes. However, it is often challenging for SEOs to find the context and information to help keep strategies clear, focused and aligned with other teams.
