What to Expect From an Experienced SEO Company Scottsdale AZ
Search engine optimization is a major piece of your digital marketing strategy. It drives measurable results like traffic, rankings and sales and builds long-term exponential growth for your brand.
Great SEO companies showcase a proven track record and transparent reporting practices. They also stay abreast of evolving trends and algorithm changes to ensure consistent success.
Keyword Research
An SEO company Scottsdale AZ conducts keyword research to identify search terms that describe a website’s offerings. This research informs the strategy for content marketing and other elements of an SEO campaign. An SEO company Scottsdale AZ also analyzes the performance of competitors’ websites to uncover gaps in a business’ own visibility and ranking opportunities.
Using tools like Moz Pro, Ahrefs Site Explorer, or Clearscope, an SEO company Scottsdale AZ Scottsdale AZ can discover the keywords that matter most for a business. This includes assessing the popularity of each term, its ranking difficulty, and determining what types of pages competitors are already targeting. Considering search intent is another important factor when choosing keywords. For example, a search term that reflects transactional intent (e.g., “buy golf clubs”) would be better targeted on a product page than in a blog post, while a search term with informational intent (e.g., “types of golf clubs”) would be more appropriate in an informative blog post.
An SEO company Scottsdale AZ can also help businesses find long-tail keywords, which are search terms with a low monthly search volume but higher conversion potential. These can be difficult to rank for, but they can drive more targeted traffic to a website and build topical authority over time. Long-tail keywords are particularly important for businesses that rely on organic search to grow.
On-Page Optimization
On-page optimization is a core component of every SEO strategy. It includes optimizing elements like title tags, meta descriptions, content, internal links, and URLs to ensure search engines can understand your web page’s relevance to a given query. It also involves tailoring page content to align with your ideal customers’ search intent.
In the past, SEOs used to cram keywords into title tags and other on-page elements to rank higher. But today’s algorithms are much smarter. They can tell the difference between a keyword-rich title tag and one that accurately describes the content of a page.
Optimizing on-page factors allows us to improve your website’s visibility and attract more qualified traffic that aligns with your business goals. Whether you want more visitors or more sales, our expert team will create a strategy to get the results you want.
There are two main types of on-page optimization: pre-click and post-click. Pre-click on-page optimization includes things like your title tag, URL, and meta description. Post-click on-page optimization focuses on the content of your page, including your header and body copy, internal links, and images. It also involves ensuring your web pages are mobile friendly, as this is now a ranking factor for many searches. In addition, optimizing your page’s load speed can help to reduce bounce rates and improve user experience.
Link Building
In order to rank high in search engine results pages (SERPs), a website needs to have a lot of quality backlinks. However, not all backlinks are created equal. In fact, some can actually hurt your rankings. That’s why it’s important to understand how to identify and avoid bad link building practices.
The best way to get quality links is to create valuable content that people will want to share. This could be blog posts, data studies, or even in-depth guides. When you produce this kind of content, people will naturally want to link to it from their websites and social media accounts. However, it’s important to note that this will only work if the content is truly useful and relevant. Otherwise, it will be seen as spam and may be penalized by Google.
Another great way to get quality links is to reach out to influential people in your niche. This can be done by writing guest posts on other blogs or by contacting other marketers in your industry. Often, this will result in a mutually beneficial relationship and can help you grow your brand and build a following. However, it’s important to remember that reaching out to influencers can be time-consuming and difficult. It’s also important to stay away from spammy techniques like buying links, which can actually harm your rankings.
Content Marketing
Creating content that is useful and helpful to your target audience is the foundation of SEO and content marketing. This can include blog posts, videos, infographics and social media updates. When done well, it can establish a strong connection with your audience and ultimately drive profitable customer actions such as conversions or brand loyalty.
Content marketing also aims to rank highly in search engine results pages (SERPs). This can be achieved through keyword research and on-page optimization. The goal is to find relevant keywords that are searched by your target audience and then optimize your content to include those keywords. For example, a manufacturing company may create a blog post about what other companies use to manage their supply chain. This article can rank highly for the keyword “supply chain management.” The content will then be displayed to customers who are searching for this information.
Search engines like Google reward quality content with high rankings. When you create content that is relevant to your users, they will share it, which will result in backlinks to your website. This, in turn, will improve your domain authority score, or DA. The higher your DA, the better chance you have of ranking highly in SERPs. SEO and content marketing should be managed in tandem, ensuring that SEO best practices are integrated into each piece of content you produce.
