What to Expect From an Experienced in SEO Company Scottsdale AZ
in SEO Company Scottsdale AZ is a digital marketing agency that specializes in search engine optimization (SEO). They help businesses increase their online visibility, which results in higher rankings and more organic traffic.
They do this by creating, implementing and managing SEO strategies. Their services include: SEO Audit, Keyword Research, On-Page Optimization and more.
SEO Audit
An SEO Audit is an in-depth analysis of a website’s current search engine optimization status. It identifies issues that may be having a negative impact on the site’s organic traffic growth and highlights opportunities for improvement.
Performing an SEO Audit requires a number of tools. A great place to start is with Ahrefs’ free backlink checker and Moz’s Link Explorer tool. Both will allow you to see if you and your competitors are receiving links from questionable sources that could negatively impact your search ranking.
Other tools include Google’s Page Speed Insights, which will give you a good indication of how quickly the website loads for both desktop and mobile users; Keyword Analysis to ensure your target keywords exist throughout the content; and Brand Mentions to track non-linked mentions of the company across the web. Depending on the complexity of the client’s site and their overall business goals, the SEO Company Scottsdale AZ will then work to develop an SEO strategy.
Keyword Research
Conducting keyword research is one of the first steps in search engine optimization. It helps identify keywords that are relevant to your business and provide insight into the terms your customers are using when searching for your products or services.
The search intent behind a keyword also determines whether or not it makes sense to target that keyword. For example, the keyword “making money” has a high search volume but is highly competitive and may not be suitable for your business. Alternatively, the “acquiring money” keyword has lower search volume but is more specific and could be targeted to attract visitors who are close to making a purchase.
When selecting an SEO company Scottsdale AZ, look for transparency in their processes and commitment to long-term success. A reputable SEO agency will understand your business goals and help you achieve them. They will also use proven strategies to optimize your website and increase your online visibility.
On-Page Optimization
An SEO company Scottsdale AZ will perform on-page optimization to boost the performance of a website’s individual pages. This includes implementing relevant keywords in content, improving page structure and user experience, and creating internal links that promote pages across the website.
A strong on-page optimization strategy will prioritize high-quality content that satisfies the user’s intent. This will help search engines understand the relevance of a page to a particular query, which can improve search engine visibility and drive more relevant traffic.
On-page optimization also includes ensuring that the content on a website is optimized for mobile devices. This includes keeping file sizes down to reduce loading times, and using simple text with sufficient white space for readability. Another aspect of on-page optimization is focusing on the use of keyword-focused URLs that are easy to navigate and understand. In addition, a company will ensure that each page is structured and organized in a way that makes it easy for search engines to index the site.
Google My Business (GMB) Optimization
When customers search for local products or services, they often visit Google My Business profiles (GMB). If you’re not leveraging your GMB profile to generate more leads and revenue, you’re missing out.
GMB Optimization involves garnering positive reviews, updating informative posts, incorporating eye-catching visual elements and completing all required details of your business to increase visibility online. All of these efforts contribute to sending positive ranking signals to Google that increase your chances of showing up in relevant search results.
Another important aspect of optimizing your GMB is determining the correct business categories to target. You can use GMB Crush to conduct a comprehensive category audit that allows you to see the main and supplementary categories used by your competitors. Then, you can make recommendations on how to improve your categories. You can also use the Service Areas field to set up specific geographic areas that your business serves.
Link Building
If you want to rank higher in search engines, you need high-quality backlinks. Multiple data-backed studies show that backlinks are one of the most important ranking factors.
Link building includes a variety of tactics, including outreaching to other website owners in your industry and creating shareable content. However, it’s crucial to remember that not all links are created equal. A link from Time Magazine has more “link equity” than a random blogger’s personal blog, and that’s okay!
The best way to build quality links is to create awesome content. This will position you as an expert in your industry and attract other websites to link to your content. You can also use competitor research to identify gaps in the marketplace and create content that will fill those gaps. Just make sure you avoid spammy techniques like buying links or using private blog networks (PBN). These are all black hat tactics and can damage your SEO.
Reporting
One of the most important things an SEO company Scottsdale AZ can do is provide ongoing reporting that outlines campaign performance and results. Most agencies include monthly or quarterly reports in their SEO packages, but a good agency will also customize reports for specific client needs.
Most SEO reports start with an executive summary, which explains the most important metrics in your campaign. Stakeholders often don’t have time to read every slide of a report, so an executive summary is helpful in giving them an overview of your progress and results.
Next, a good SEO report should compare your performance to the performance of competitors. This is usually done by displaying graphs of key metrics, such as organic traffic and keyword rankings. Adding personal insight from the SEO team to these raw numbers can help stakeholders understand why you succeeded or failed in comparison to your competitors.
