The Importance of Having an Experienced SEO Company Scottsdale AZ in Your Corner of the World
Regardless of the type of business you run – B2B, B2C, DTC, or eCommerce – the right SEO strategies can yield a significant return on investment.
Look for an agency that has experience handling SEO projects of different sizes and industries. The best ones will conduct an in-depth audit and evaluation of your website before putting together a plan for you.
SEO Audit
Performing an SEO audit on your clients’ websites is one of the most important pieces of work in SEO. It gives you a picture of the current landscape, sets a benchmark and feeds into a strategy for moving forward.
Using tools like Lumar, Ahrefs and Schema Markup Validator, you can identify issues that need to be addressed. This could include things like broken links, meta descriptions that are missing keywords or too long (optimum description length has fluctuated in recent years), duplicate pages and keyword density.
Once the site audit has been completed, your agency can use white-labeled reports or a live SEO dashboard to show transparency and deliver measurable results to your clients. This is a great way to build trust and showcase your expertise.
Once the SEO Audit has been conducted, your agency will make a plan based on the insights gathered. The strategy will vary depending on your client’s business goals and the SEO opportunities available in their industry. The most experienced SEO companies also monitor and adjust their tactics based on new search engine updates and changing market trends.
Keyword Research
Keywords are the words and phrases that potential customers enter into search engines to find products, services or answers to questions. As such, they’re a vital component of any SEO strategy. When used properly, they can significantly boost organic search traffic to your site and improve SEO copywriting.
The key is in understanding the search intent behind these keywords. For example, if someone searches “golf clubs,” you should know that they’re likely in the market to purchase a new set. That means you can tailor your content to compel them to take action and drive conversions.
A thorough keyword research process will also help you determine how easy it would be to rank for a certain query. It’s a common mistake for companies to optimize their pages for terms that are too competitive, resulting in a lack of traffic and a failure to connect with potential customers. Luckily, keyword research can help you identify the queries that are both popular and within your range of abilities to rank for, so you can develop a comprehensive SEO strategy.
On-Page Optimization
Unlike off-page SEO strategies, on-page optimization involves optimizing elements directly on your website. On-page factors like title tags, content (including keyword usage), internal links, URLs, and images contribute to the overall performance of your website in search engines.
A proper on-page SEO process starts with a thorough opportunity analysis. This will help your business identify new potential opportunities and uncover ways to improve current rankings and traffic.
It is also important to take a look at competitors and evaluate their current performance. This can reveal areas for improvement and help your company establish a competitive edge.
For example, a common on-page optimization best practice is to include keywords in page titles (title>/title>). This helps search engines and users understand what a page is about.
Another on-page optimization factor is to ensure that web pages load quickly. This can be achieved by minimizing image sizes and ensuring that server response times are fast. Also, consider using a sitemap to help search engines crawl your entire domain more efficiently. Having a proper site structure can also reduce duplicate content and help avoid link juice diluting on a sub-page.
Off-Page Optimization
Off-page SEO involves techniques that take place outside of your website, but impact search engine rankings. They include things like social media marketing, influencer outreach and link building.
The off-page SEO process can help you build credibility and authority, resulting in higher search engine results. In fact, it’s an essential part of achieving top ranking. Search engines such as Google reward trustworthy sites that offer valuable content to users. That means you must show that your business is credible and authoritative by building a robust inbound link profile.
This is done by attracting natural links through strategies like guest blogging and participating in industry-specific forums. It also involves establishing a brand voice and tone to establish yourself as an expert in your field.
Off-page SEO can also involve leveraging offline marketing campaigns to drive online traffic and reviews, such as local business listings or billboard advertising. It can also include brand mentions on platforms where you are visible, even without a link (such as Stack Overflow and Quora). This type of off-page optimization can improve the visibility of your content and website and help it rise in search rankings.
Link Building
Link building is a process that can help you acquire links to your website from other websites. This is an important part of SEO, as it signals to search engines that your site is relevant and should be ranked higher in SERPs. There are a number of different ways to build links, including guest posting, broken link building, and the so-called skyscraper technique. However, it is important to remember that the best way to build links is through high-quality content that provides value to your audience.
You can also use tools like Semrush to find potential link prospects and track your outreach progress. Using these tools will help you avoid spammy tactics, which can damage your reputation and cause Google to penalize your site. In addition, it is important to focus on activities that are truly link-worthy. For example, if a competitor writes about a new industry development but does not include all the major details, you can create an in-depth piece that explains all aspects of this development. This will make you a valuable resource for your audience and can generate natural links.
