Why Hire an Outsourced SEO Company Scottsdale AZ?
SEO companies are able to handle the ongoing optimization of your website, providing you with measurable results. They’re also more affordable and scalable than hiring or building an in-house SEO strategy team.
Great SEO agencies showcase a strong track record, transparent reporting practices and customized strategies that meet clients’ long-term business goals. Browse the top-rated SEO companies below based on customer reviews, descriptions, service offerings and awards.
Keyword Research
Keyword research is a key element of SEO and helps determine what terms to target for content marketing. It also guides other SEO tactics, such as link building and on-page optimization. Choosing the right keywords can help you rank higher on search engine results pages (SERPs) and attract more organic traffic.
An effective keyword research strategy considers many factors, including popularity, competition level, and search intent. For example, a query like “used golf clubs” indicates transactional intent, while “types of golf clubs” suggests informational intent. A knowledgeable SEO Company Scottsdale AZ understands these differences and can use them to create a more targeted strategy.
A good keyword research company will start by analyzing your website to see what keywords are currently in place and how they’re being used. They will then use tools to find additional keyword opportunities. They may also analyze your competitors’ websites to see what keywords they’re targeting. This data can be used to identify gaps in your strategy and opportunities for growth.
Once they have a list of potential keywords, an SEO company Scottsdale AZ will review the popularity and competition level of each term to determine which ones are worth targeting. They’ll then prioritize keywords that align with your business goals and are within your reach to rank for. A keyword strategy should also consider your unique selling points, or USPs.
On-Page Optimization
On-page SEO refers to optimizing elements within your website pages. This includes your page URL, content, and mobile-friendliness. It also involves optimizing your meta tags, internal links, and other ranking factors. On-page optimization is different from off-page SEO, which focuses on optimizing signals that occur outside your site (like backlinks and PR).
Title tags and meta descriptions are two of the most important elements for on-page SEO. They appear in search engine results pages, or SERPs, and determine what words are shown to users when they conduct a search. It’s essential that these are optimized with keywords and descriptions that encourage searchers to click through to your site.
Our team of on-page SEO experts combines our knowledge of keyword research, best practices, and industry trends to create a strategy that drives real results for your business. Whether it’s refreshing existing web pages, adding new blog posts, or ensuring that your website is aligned with Google’s latest algorithm, we take the time to carefully optimize each piece of content for maximum impact.
We understand that on-page optimization isn’t a one-and-done process. We regularly monitor your rankings and performance, making changes as necessary to keep your website’s content relevant and engaging for both search engines and searchers alike. This ensures that your business stays visible to your target audience when they need you most.
Link Building
A well-thought-out link building strategy can boost your website’s authority in search engines and drive more traffic. But there’s a right way and a wrong way to build links, and the latter often involves buying links or using other manipulative tactics (also known as black-hat SEO, which can get your site essentially banned from search results). To maximize the impact of your link building efforts, choose high-equity links over low-equity ones. A high-equity link is a link from a page with a high Domain Authority, whereas a low-equity link is a link pointing to a lower-Domain Authority page.
To determine the quality of a link, you can use Moz’s Link Explorer. It allows you to view a specific URL’s total number of links, the growth of those links over time, and the number of links that are “follow” or have the nofollow attribute.
When you create a piece of content that is link-worthy, you have something that people will naturally want to include in their own online assets and share with others. For example, if you write a comprehensive guide that covers all the important aspects of your niche, it is likely that other websites and blogs will link to it.
Other types of content that can be used for link building include tools, data studies, and in-depth guides. Some of these resources may exist before you begin your link building campaign, but most are created specifically with the goal of earning links in mind.
Content Marketing
Content marketing is the art of delivering useful information to potential customers in the form of blogs, articles, white papers, video, email and social media posts. When done right, this strategy can help your business build trust with its audience and create long-term relationships that lead to brand loyalty and sales.
Search engine optimization (SEO) is the art of ensuring that your website’s content and structure are optimized for specific keyword searches. This includes optimizing your meta descriptions, titles and using keywords naturally within your on-page content. It also involves creating content that focuses on specific intent stages of the buyer journey and using keyword research to increase your organic reach.
A great example of SEO content marketing would be a blog post that addresses the top questions asked by people searching for “laptop buying guide”. This sort of content helps users find what they’re looking for, builds trust and establishes you as an expert in your field, all while keeping audiences engaged.
When combined with effective backlinks, SEO content marketing can boost your domain authority score. This is a measure of how trustworthy Google believes your site to be, and it’s important for improving your ranking in search results. Moreover, when people click through to your website from other high-authority sites, they’re sending a signal to Google that your content is relevant and worth their time.
