What You Need to Know to Become a Successful SEO Company Scottsdale AZ
Gone are the days when you could build a website and expect visitors to come rolling in. Today, it takes a lot more work and knowledge to get noticed online.
The best SEO Company Scottsdale AZ will understand your business and industry, and will create strategies tailored to your unique goals. They will also provide monthly reports that show the progress of your campaign.
Site Audit
Site audits are the cornerstone of a robust SEO strategy. The process of a meticulous SEO site audit encompasses a thorough evaluation of every nook and cranny of a website, scrutinizing the content and structure to unearth opportunities for boosting search engine performance.
The site audit process includes a comprehensive assessment of on-page factors that influence SEO performance, such as keyword optimization and meta element efficacy. LinkGraph’s adept team utilizes the results of this phase to prioritize on-page modifications that will have the greatest impact in elevating a business’s search engine performance.
Another facet of this phase is the examination of off-page metrics that influence SEO performance, such as backlinks and social signals. Often, these results reveal opportunities for improving the quality of a site’s link profile and overall authority. Additionally, this stage involves a detailed review of the site’s mobile usability. This ensures that it provides an optimal experience for visitors on desktops, tablets, and smartphones. This is particularly important since Google is now factoring in core web vitals and other user-centric metrics into their ranking algorithm.
Industry Analysis
Industry analysis is a fundamental process that provides data and insights to guide strategic decision-making and help businesses stay competitive. It empowers companies to adapt and innovate in response to technological trends, market shifts, and customer needs. It also helps businesses assess the potential for business growth in their target markets and stay informed about prevailing laws and regulations.
An effective industry analysis serves as a compass for navigating the shifting currents of the digital landscape. As search engines continue to refine their algorithms and user behaviour evolves, an in-depth understanding of industry dynamics becomes a necessity for ensuring top-tier online visibility.
A thorough industry analysis examines the broader business environment that your company operates in, including political variables (e.g. laws and policies related to commerce, taxation, environmental regulation, etc.) and economic factors (e.g. market size, profit margins, consumer demand, and product pricing). It also evaluates the competition to understand their strengths, weaknesses, and strategies for gaining market share. Finally, it identifies opportunities to gain a competitive advantage by positioning yourself as a leader or innovator in your niche.
Keyword Research
Keyword research is one of the most important steps in the SEO process. It helps SEOs find the keywords that searchers are actually using and provides insights into how hard or easy it is to rank for them. It also gives SEOs a clear picture of their competitors’ keywords and strategies.
The goal of keyword research is to identify the queries that are most relevant to your business and its products or services. This can be done through various tools like the Google Keyword Planner, SEMrush, and Ahrefs. It can also be done by surveying the SERP landscape for a particular search term. For example, if a searcher types in “dresses,” they will likely see a shopping carousel and a local pack featuring a nearby dress shop. This information can be used to create unique and informative content that meets the needs of searchers.
Keyword research should be paired with search intent analysis to help SEOs understand what their target audiences are looking for. This information can be used to create targeted landing pages, social media captions, and product pages that are relevant to the user’s search.
Strategy Development
SEO strategy development requires a balance of creativity and data-backed insights to produce visionary plans primed for success. Creativity empowers your team to innovate, explore new paths, and craft unique value propositions for customers; however, these strategic concepts must be substantiated to ensure alignment with marketplace realities.
A well-rounded SEO strategy includes a series of technical site improvements, content optimizations, and robust link-building activities. Its goal is to enhance website visibility in search engine results pages and draw more organic traffic through targeted, valuable keyword content that meets customer intent.
To be effective, SEO strategy development must be fluid, incorporating a continuous cycle of analysis, optimization, and reassessment. This allows your team to remain agile and avoid falling behind the competition, as search landscapes change constantly. The best way to keep up is to utilize technology-driven feedback loops, such as those powered by AI, to enable rapid evaluation and strategic adaptation. The resulting agility and reassessment processes empower your team to stay competitive and outperform the competition. This is the key to long-term growth and longevity in your business.
Monthly Reporting
The monthly reporting process is a key part of any SEO strategy. It allows you to keep track of your progress over time and adjust your efforts accordingly. It also helps you show your clients and stakeholders the value of your work.
While the exact contents of a SEO report may vary depending on the client and industry, there are some standard SEO metrics that every monthly report should include. These include a summary of the previous month’s results, as well as month-over-month and year-over-year comparisons.
The report should also contain data from the Google Analytics (GA) and Search Console (GSC) tools. This information is important for identifying potential problems and opportunities that can be addressed during the next phase of the campaign. It can also provide insights into how specific keywords are shaping the digital journey for your client’s customers – for example, a craft brewery might find that “artisanal stout” boosts their visibility more than “local brews.” Finally, the report should also contain competitive benchmarks to help identify areas where further investment might be needed to maintain or improve performance.
