What to Look for in an SEO Company Scottsdale AZ
Unlike PPC, SEO has the potential to drive long-term traffic for your business. It’s a great way to build brand visibility and establish credibility.
The best SEO companies have a clear roadmap and deliver measurable results. They also understand SEO best practices and keep up with industry changes. This makes them a better choice than in-house teams.
Keyword Research
Keyword research is one of the most important components in any SEO strategy. It identifies the search terms most frequently used by your target audience and enables you to optimize your website’s content to meet those needs.
Modern keyword research prioritizes search intent (i.e., the user’s primary goal when searching for something on a search engine) and organizes keywords by user journey and sales funnel stage. A successful keyword research and on-page SEO strategy enables your customers to find what they need at every step of the process.
Start by identifying general topics or content buckets for your business, then brainstorm potential keyword ideas. Use a keyword planner to generate lists of relevant search terms and analyze their value before choosing which ones to target. Ideally, your content should address the problem a customer is trying to solve instead of just using their search term. This approach is called semantic search and it’s an essential part of any comprehensive SEO strategy. This Moz blog post has a great overview of how to do semantic search.
On-Page Optimization
A cornerstone of any SEO strategy, on-page optimization involves tailoring specific elements of your site to better fit search engine algorithms. From content and copy to title tags and meta descriptions, this technique helps make your website more friendly for both users and bots.
It also focuses on ensuring that your content is relevant to search queries, which can be determined by looking at things like keywords used in titles and URLs. Other on-page factors include internal links, page load speed, and mobile responsiveness.
Title tags are a direct on-page SEO ranking factor and should include your target keyword, as well as being concise enough to appear in search results without getting cut off. Meta descriptions aren’t as much of a direct ranking factor, but they help search engines and users understand the purpose and intent of your page.
Optimizing your URLs can also improve your on-page SEO, as it signals to search engines that your page is related to other pages on your site and could be useful to other people searching for the same topic. This can lead to a higher overall domain authority, which in turn helps your rankings.
Link Building
Many SEO agencies have relegated link building to an afterthought, as they focus on On-Page Optimization and content. However, a holistic SEO approach should include linking strategies. In order to be successful, the links must feel natural, which requires time and patience.
The best way to build quality links is by creating relevant content that other websites will want to link to. This will increase traffic and conversions. It also provides a competitive advantage. It can also help establish brand credibility and repair a reputation following a PR crisis.
One way to build links is by identifying broken links on other sites and suggesting your content as a replacement. This method works well because site owners will often fix the broken links once they are aware of them.
Another way to build links is by leveraging your existing social channels to promote your content and gain organic backlinks. However, it is important to avoid spamming other sites with irrelevant links. Google will penalize your website if it sees this as an attempt to manipulate their search algorithm.
Content Creation
When creating content, the team needs to take many factors into account. This includes ensuring that it is well written, organized, free of errors, and optimized for search engines. It also requires a clear understanding of the audience and how they search for information in your industry. Using this information, the team can craft effective titles and meta descriptions that encourage people to click. The team should also use keywords naturally in the body of the page, while maintaining a logical flow. Finally, the team should optimize the page’s Uniform Resource Locator (URL) by including relevant keywords in the title and description.
While some may believe that SEOs don’t know how to create good content, the truth is quite the opposite. The best SEOs are constantly innovating to create quality content that will satisfy the needs of both their customers and the search algorithms that determine which pages get ranked higher on SERPs. Each piece of content must have a purpose, whether it is to generate leads or educate users on how to do something.
Transparent Reporting
When choosing an SEO company Scottsdale AZ, you need to look for one that offers transparent reporting. This will ensure that you understand the work they are doing on your behalf, and that they are delivering measurable results. This type of reporting should include a summary of the activities performed, progress made, and outcomes achieved. It should also feature clear metrics that are relevant to your business goals.
A good SEO company Scottsdale AZ will make it a priority to provide regular updates, either weekly or monthly. They will also use screenshots and dashboards to make the reports easy to understand. They will also be willing to answer any questions that you might have.
It is important to note that the results of an SEO campaign will take time to show up. It is important to set realistic expectations with clients and avoid promising instant results. You should also focus on measuring metrics that matter, such as traffic and sales, rather than just search engine rankings.
