What to Look for in an SEO Company Scottsdale AZ
In the hiring process, pay special attention to an agency’s client reviews and testimonials. Look for positive feedback that includes details about how the agency helped each client achieve their SEO goals.
An experienced SEO company Scottsdale AZ will handle everything from keyword research to content creation. They will also provide monthly reports that track key performance indicators.
Keyword research
Keyword research is a critical element of SEO, and it provides a reality check for your assumptions about what searchers are looking for. It also helps you discover keywords that you may not have considered. This can help you create content that is more relevant to your audience, which in turn will improve your chances of ranking higher in search engine results pages (SERPs).
A good keyword strategy should directly inform all the content you create for your website, whether it’s blog posts, social media captions, product pages, or landing pages. This ensures that your content addresses the intent behind a search, which can lead to better metrics like time on page and lower bounce rate.
Keyword research can be done with tools like Semrush, Ahrefs, and Moz. Each tool offers different benefits, but all of them can help you find and prioritize keywords based on their search volume, competition, and your business goals. Some tools can even help you identify keyword suggestions that your competitors don’t target. You can then use lexical similarity to group keywords into categories.
On-page optimization
Often overlooked, on-page optimization is an important part of search engine marketing. It involves tailoring specific elements of a website’s pages to improve their performance in search engine results pages (SERPs).
This process can include optimizing title tags, meta descriptions, HTML headers, and content. It can also include creating a mobile-friendly site and ensuring that all pages have relevant internal links. Additionally, it can include improving a page’s loading time by compressing images and reducing the number of unused scripts.
Historically, on-page SEO focused heavily on keywords. However, this strategy is no longer as effective as it once was. In fact, over-optimizing a web page can lead to a negative impact on its rankings.
Pre-click on-page optimization involves making sure that the title tag and URL are optimized for a specific keyword. It also includes making sure that the content is relevant to users’ search queries and addressing any related questions. Finally, it can include adjusting the site’s structure to make it easier for search engines to crawl and understand its content. This includes using a keyword in the URL, ensuring that all pages are logically related, and removing duplicate content from the site.
Link building
Link building is the process of acquiring links from other websites to your own website. These links boost the “authority” of your pages in Google’s eyes, and ultimately improve search traffic. There are several different ways to build links, including submitting your website to web directories, buying links, and “earning” links. However, most experienced SEOs agree that the best way to build links is by creating content that is so remarkable that people will naturally want to link to it.
Another effective technique is competitive research. Find out what topics your competitors write about online and then create more comprehensive content on those subjects. For example, if a competitor writes about a new industry development, but leaves out important details on how it works, you can create an in-depth piece that explains how it works.
When choosing a link-building service, look for one that offers customized packages and regular reporting. Also, check whether they use white-hat practices and avoid spammy tactics. You should also consider their philosophy about link types, such as follow vs. no-follow links, and anchor text diversity.
Content creation
Content creation is an important part of SEO. It builds brand awareness, drives traffic to a site, and helps establish the company as an expert in its industry. In addition, it also helps to drive sales. However, creating quality content isn’t easy. It requires a lot of planning, organization, and creativity. In fact, content creation is one of the most challenging aspects of SEO. A recent survey by ClearVoice found that marketers cite content creation as their top challenge.
To create great content, you need to have the right tools and team. In addition to finding talented writers, you need to have a solid content strategy and clear instructions for your marketing team. This will help them produce quality content more easily and consistently.
You should also have a contingency plan in case someone on your marketing team is unable to complete their work. This way, you can avoid wasting time and money. A contingency plan can include a freelancer, a different project manager, or a new team member. It’s also helpful to communicate with your team regularly and schedule meetings so that everyone is on the same page.
Reporting
SEO reporting is a crucial part of an SEO strategy. It can help identify issues and provide data-backed recommendations for growth. It can also demonstrate return on investment to clients, making it a vital part of the process. However, it can be challenging to create SEO reports that are effective and easy to read.
A good SEO report includes a clear roadmap for growth, along with a detailed explanation of the tactics used to achieve those goals. It should also include metrics that are important to the client, such as organic traffic and keyword rankings. It should also show progress against goals that were established during the proposal phase.
SEO reports should also contain an executive summary, which provides a bird’s eye view of the current state of a website’s performance. This can be helpful for senior stakeholders who may not have the time to go through a long report. It can also be a great way to detect performance trends early, such as a sudden drop in organic traffic or a significant shift in keyword rankings.
