What to Expect From an SEO Company Scottsdale AZ
An SEO company Scottsdale AZ is a group of professionals that optimize your business for the web. They help you with everything from site audits to keyword research and analysis.
They prioritize client goals and ensure their work aligns with your business objectives. They also communicate regularly to ask for feedback and make changes as needed.
Website Audit
Website audits are a vital part of ensuring that your digital marketing efforts are working. They help identify areas where your site can be improved and provide a roadmap for making the changes needed to improve rankings.
SEO audits can include a variety of aspects, from content and structure to speed and mobile-friendliness. They can also include a competitor analysis, which helps you understand how your competitors are ranking for certain keywords and what opportunities you have to rank higher.
The length of time it takes to complete an SEO audit depends on a variety of factors, including the size and complexity of the website. For example, a complex website with multiple pages and sections will take longer to audit than a simpler website.
There are a variety of tools available that can be used to conduct an SEO audit, such as Semrush, Ahrefs and Wix Analytics. These tools can identify a range of issues, from missing meta titles and descriptions to 404 errors. They can also help you analyze your backlink profile to determine if you have any spammy links or ones from low-quality websites.
Industry Analysis
Industry analysis is a critical process that empowers businesses to make informed decisions and navigate the complexities of their respective industries. It helps businesses adapt to changing market conditions and stay competitive by evaluating factors such as new technologies, consumer trends, and business opportunities.
Using tools like Google Analytics, Semrush, and Ahrefs allows us to dissect competitor strategies and identify keywords that are driving traffic to their websites. In addition, assessing competitors’ backlink profiles uncovers opportunities to pursue link-building efforts. We also use a framework like the SWOT (Strengths, Weaknesses, Opportunities, Threats) model to examine competitive strengths and weaknesses to formulate an actionable plan.
With search engines increasingly shifting their focus to mobile and voice-based platforms, it’s important for agencies to regularly audit competitor strategies and adjust them for these emerging algorithms. This requires a deeper understanding of the nuances of each platform, including their ranking factors and user behavior. Moreover, it requires the ability to create and implement strategies that meet these requirements for maximum visibility.
Keyword Research
A professional SEO company Scottsdale AZ analyzes your website’s performance, identifying areas of opportunity and uncovering strategies to boost search engine visibility. They’ll also identify your competitors and target audience using keywords, then develop a keyword strategy based on your business goals.
The first step is to gather a list of keywords that are relevant to your business. This includes both fat-head keywords (popular, high-traffic terms) and long-tail keywords (niche, lower-traffic terms). A keyword research tool like Ahrefs’ Keyword Explorer can help you determine the traffic potential of each keyword. It will also show you how much traffic top-ranking pages receive for that keyword.
In addition, you’ll want to consider the user intent of each keyword. Tools such as Answer the Public and Answer Socrates can help you find queries that users are searching for on Google, and you’ll be able to use these insights to guide your content creation. This is one of the most important steps in determining a winning SEO strategy. Having clear goals helps you evaluate your options and select an SEO agency that can deliver real results, including improved rankings, increased website traffic, more inquiries, and sales.
Customized Strategy
A customized SEO strategy focuses on identifying specific marketing opportunities, such as the use of targeted keywords that align with your target audience’s needs. It also takes into account competitive dynamics in your industry and the unique nuances of your brand. This allows for more effective optimization of your website and content, driving greater ROI from your SEO efforts.
A comprehensive customized SEO strategy can include a variety of tactics, including keyword research, on-page optimization (optimizing page structure and meta tags), and content creation. In addition, it can include link building, local SEO, and technical SEO to ensure that your website is optimized for search engines.
A personalized SEO strategy begins with clearly defined goals. These goals should be measurable, achievable, and relevant to your business objectives. Ultimately, these goals will help guide the strategy, ensuring that your SEO efforts deliver tangible results and support your business growth. Having a clear goal in mind will also allow you to evaluate your campaign and determine whether it’s meeting its goals. If not, it’s time to make adjustments.
Reporting
SEO accounts managers are data processors and detectives, collecting information and transforming it into invaluable insights. They also know how to present this information in a way that’s easy for clients (with or without SEO knowledge) to understand.
A good SEO report goes beyond presenting raw data to highlight key achievements and provide guidance for future efforts toward organic search domination. It’s also a chance to build a narrative using visuals. Showcase progress and success by grouping metrics by themes and presenting them in stacked bar charts that make them easier to digest at a glance. Be transparent about challenges and setbacks, too, and propose ways to move forward based on the insight gained from the data.
A reliable agency will optimize monthly SEO reports for clarity and impact, aiming to enhance client outcomes. Ideally, they will also provide customizable SEO dashboards to match each client’s unique needs and objectives. This allows them to keep track of their progress and deliver a clear return on investment. They can also spot trends over time, such as how a certain type of content performs or whether traffic increases during certain times of the year.
