What to Expect From an SEO Company Scottsdale AZ

An SEO Company Scottsdale AZ provides strategies and tactics to improve a website’s search engine rankings. They offer services like SEO audits, content marketing, and link building. They may also provide specialized services, such as local and eCommerce SEO.

Look for an agency with a strong portfolio of past clients. Check out client reviews on verified review platforms.

SEO Audit

As an agency that prides itself on catapulting clients to the top of search engine results, we know the importance of a well-formed SEO audit. Audits act as the stethoscope of the digital body, measuring and analyzing the heartbeat of your SEO strategy. They uncover critical issues that have the potential to wreak havoc with your ranking and visibility, and they also reveal opportunities to improve your SEO performance.

An SEO audit may involve a variety of different elements, depending on the scenario and the needs of the client. It can include things like a technical audit, a keyword gap analysis or competitor research. There are several tools that can help with this, including Lumar (a website crawler), Ahrefs and Schema Markup Validator.

A good SEO audit will look at everything from meta titles and descriptions to page speed, keyword density and more. It will also include a detailed report with suggestions for improvement. For example, if your site is taking too long to load, that can affect your rankings and visibility, so it’s important to test it with tools like Google PageSpeed Insights.

Keyword Research

Identifying the words and phrases your customers use to search for products or services like yours is the foundation of your SEO strategy. SEO keyword research helps your website appear in organic search results, increasing the chance of potential customers finding you.

A good place to start is Google’s autocomplete feature, which suggests popular searches for specific words and phrases. There are also free and paid tools for conducting keyword research, such as Keywords Everywhere, Ahrefs, and Semrush.

In addition to identifying keywords, SEO research can also reveal search intent. Understanding the reason behind a keyword search can help you craft relevant content for your audience. For example, a user searching for “wet n wild megalast retractable eyeliner” likely wants to learn how to apply it or find a product review.

This information can be useful for your SEO strategy as you create and update pages on your website. For example, if you discover that your audience is searching for seasonal terms, you can adjust your content to align with peak demand. Keyword research also helps you determine what topics and keywords your competitors are targeting, allowing you to improve or compete with them.

On-Page Optimization

The on-page optimization process includes optimizing the different parts of your web page so that both search engines and users can understand what it is about. This can include things like title tags, meta descriptions, internal linking, URLs, images, and content.

Title tags and meta descriptions are important parts of on-page optimization because they appear in search engine results pages (SERPs) and are designed to entice users to click through to your site. They should closely match the user’s search query and be informative, concise, and compelling.

Other on-page SEO practices include optimizing the content of a page, including keyword usage, and making sure it provides valuable information to a search engine user. It can also involve adjusting a website’s desktop content to fit the smaller screens of mobile devices. This can involve simplifying images and reducing their file size, as well as optimizing the HTML code so that pages load quickly. This is especially important given that Google has emphasized mobile-first indexing.

Link Building

Link building is the process of acquiring links to a website. It is a key part of off-site SEO, and a large number of quality links can boost search engine rankings. However, it is important to avoid “black-hat” techniques, which can lead to Google penalties and are against their guidelines.

Link-building can take many forms, from creating content that is based on research and data to outreaching to potential publishers. However, it is important to understand that link building is not a substitute for creating high-quality content. Ultimately, the best way to get links is by creating valuable content that people want to share, which can be done through a variety of methods including infographics, videos, podcasts and more.

Aside from conducting keyword research, SEO agencies also often conduct competitive analysis. This can help them better understand a client’s competition and what tactics may be most effective in their industry. They can also use tools such as Ahrefs Site Explorer to analyze competitor backlink profiles and identify opportunities for outreach. This helps them determine the scope of their off-site SEO efforts.

Reporting

SEO is a complex, ongoing process that requires a lot of work. However, the right tools can streamline the process and make it more effective.

SEO reporting involves tracking and analyzing data to make informed decisions about your website’s performance. It also helps you identify opportunities to improve your search rankings and website traffic.

Using an automated tool such as Google Search Console (GSC) and Google Analytics can simplify the reporting process by combining data in customizable dashboards. These dashboards can help you visualize SEO metrics, such as organic traffic trends and keyword performance. They can also be customized to reflect your agency’s branding and be sent at a frequency of your choosing.

A good SEO report should be clear and concise, and use graphs to highlight important data points. It should also include comparative analysis to help stakeholders understand their current SEO performance in relation to previous results or industry standards. For example, a simple bar chart comparing month-over-month keyword position changes can be a powerful visual for stakeholders to interpret. Similarly, a table showing the number of dofollow, nofollow, UGC, and broken links can illustrate the amount of authority a website has.