What to Expect From an in SEO Company Scottsdale AZ
When you work with an in SEO Company Scottsdale AZ, they will perform an SEO Audit and ensure your content is optimized for the right keywords. This will help you to rank higher on search engines and drive more traffic to your website.
The best SEO companies will also offer monthly reporting. This will provide you with detailed insights into your progress.
SEO Audit
Whether you’re looking to improve the existing content on your website or identify opportunities for growth, a comprehensive SEO audit is essential to achieving success. An SEO audit should clearly communicate a clear roadmap with measurable and realistic recommendations that ladder up to your overall business objectives.
During an SEO audit, on-page elements are evaluated to ensure they are optimized with the appropriate keywords. This includes title tags and meta descriptions that appear in search results, as well as internal links that point to important pages on your site. Tools like LSI graph and related searches, SEOptimer, Ahrefs, and Screaming Frog can help make this process easier.
Off-page optimization is also an important part of the SEO audit process. This includes evaluating the website’s external link profile and reputation with tools like OSE, DA Scorex, and Domain Authority X.
Keyword Research
Keyword Research is one of the most important parts of SEO, and can help to identify potential marketing opportunities for your business. It’s all about understanding what your audience is searching for, and creating content that answers their questions.
This process starts by putting yourself in your audience’s shoes, and brainstorming ideas for what they might search. This can result in a large list of keywords, so it’s important to prioritize the ones with the highest business potential.
This step also includes researching the intent behind each keyword, so that your content aligns with what people are looking for. This is an important factor in determining how well your content ranks in Google search results.
On-Page Optimization
The on-page optimization process involves tweaking the different parts of a website so that search engines can better understand what each page is about. It includes things like ensuring that keywords appear in title tags, optimizing URLs (such as ‘/snowboard-sizing’ instead of ‘/corporatetraining’), and limiting image file sizes to ensure a website loads quickly.
It also includes writing keyword-rich content that’s relevant to the client’s business without sounding “keyword stuffy.” A good SEO Company Scottsdale AZ will make sure that each page on a client’s site is optimized for at least one target keyword. It will also write compelling meta descriptions and optimize website architecture to help the client’s organic traffic grow. This type of traffic is more likely to convert into customers or clients.
Off-Page Optimization
The off-page SEO process focuses on external factors that impact your website’s visibility in search engine results. It includes acquiring backlinks from high-quality websites, establishing your credibility and trustworthiness in your niche, and creating compelling content that encourages users to interact with your site.
The context in which your content is referenced is another critical factor that search engines consider. Think about how influential thought leaders in your industry recommend your products or highlight your resources as go-to guides, and how social media influencers repost your content.
Track online mentions of your brand (link or not) with tools like Google Alerts to get a baseline for performance and identify areas where you can improve. Also, make sure your business is listed on local directories and update all of your NAP (name, address, phone number) information.
Link Building
Several data-backed studies show that backlinks are one of the most important factors for SEO, and having more quality links will increase your website’s visibility in search engine results pages (SERPs). However, if you’re not using effective link building strategies, you may be missing out on opportunities to grow your business.
Getting high-quality backlinks requires doing the right outreach to the right people at the right times. It’s not a quick process, and it can also be done wrong—using black-hat tactics such as buying or scraping links could get your site banned from Google altogether!
The best way to build links is through in-depth content that positions you as an industry leader. This can be done by finding out what your competitors are writing about, then filling in any gaps.
Social Media Marketing
Social Media Marketing involves the use of social media platforms to boost brand visibility and website traffic. The process includes using social media management tools to create and schedule posts and monitor mentions. While social media likes, shares and engagement are not direct SEO ranking factors, they can help improve your search engine visibility and lead to more organic website traffic and leads.
The key to successful Social Media Marketing is to create content that aligns with your SEO and digital marketing strategy, as well as your target audience’s interests and needs. This can be done by creating a social media content calendar, optimizing your profile and posts with niche-specific keywords, and staying current on SEO trends. In addition, social media posts typically have a short lifespan, so it is important to post regularly and frequently to keep your audience engaged.
Monthly Reporting
A well-crafted SEO report provides valuable insights to your clients, helping them understand and measure the effectiveness of their SEO efforts. This can help them build trust with their agency and improve performance.
Using a template helps streamline this process and saves time, so you can focus on delivering the best possible results. It also helps ensure consistency across reports and reduces the risk of forgetting important data points.
Start with an overview of the client’s performance and highlight any significant changes. Explain why these trends happened and how they could affect future growth. For example, a decrease in traffic might be due to seasonality or an algorithm change by Google. Then, explain how you plan to mitigate these factors. Also, include an analysis of backlinks and their quality (domain authority and pagerank). These factors are crucial for ranking success.
