What to Expect From an Experienced SEO Company Scottsdale AZ
Long gone are the days of “if you build it, they will come.” Nowadays, if you want people to visit your website and engage with your content, it takes more than just writing good articles.
An SEO company Scottsdale AZ can do the technical stuff and free up your time to focus on building your business. Look for a company that demonstrates an understanding of your goals and is clear in their communication.
SEO Audit
Performing regular SEO audits of your website and web assets is a necessity if you want to optimize your site for search engine performance. It can help you identify technical issues, optimize for mobile, and create a clear path to success.
An on-page audit can uncover a host of low-effort, high-value opportunities to improve your content. It focuses on elements that you control and can impact your page’s SERP ranking, including keyword research, on-page content, and metadata.
During an on-page audit, you should also check that your pages include the appropriate keyword in title tags and meta descriptions. You should also ensure that the keyword is used naturally on the page and has word count parity with other pages ranking for that keyword in SERPs. In addition, it is important to test the quality of your pages’ JavaScript, as it can affect how Google and other users see your content.
Keyword Research
Keyword research is a process that helps SEO professionals identify search terms that their target audiences use to find products, services, and information online. By analyzing this data, an agency can determine which keywords are most relevant for their client’s business and what type of content to produce.
This includes identifying what phrases potential customers or clients are using in their searches, how those phrases correlate with different stages of the buyer’s journey, and which terms their competitors are ranking for. An agency can also use this data to create unique and informative SEO content that stands out from the competition.
The key is to make sure that the keywords you choose are relevant to your audience and that they match the intent of what users are searching for. Otherwise, your content won’t rank well and won’t be as helpful to your audience. Keyword research is a recurring process that needs to be performed regularly.
On-Page Optimization
The on-page optimization process involves improving different aspects of a webpage to improve its search engine rankings. This is done by focusing on keywords and making the content more user-friendly. While this is not as in-depth as off-site SEO, it is still crucial for website ranking success. It is also something that you have full control over, unlike off-site SEO.
Some examples of on-page SEO include optimizing title tags, meta descriptions, and internal links. It is also important to have a clear breadcrumb structure so that users know where they are in the site. For example, a URL like ‘/mens/shirts/short-sleeved/shirts’ is more relevant than one like ‘/snowboards/sizing/’.
Another aspect of on-page optimization is adding keywords to alt text for images. This helps search engines understand what the image is about and may lead to a higher relevancy score. It’s also recommended to have short URLs, as these are more user-friendly and tend to rank better in SERPs.
Link Building
Link building is one of the most important aspects of search engine optimization. It involves receiving external links from other websites (part of off-page SEO) and adding internal links to your pages (part of on-page SEO). Google evaluates these links to determine their relevance and quality.
High-quality link building can help you establish your brand as an authority in your industry and drive targeted traffic to your website. It can also improve your search engine rankings by demonstrating to Google that your content is trustworthy and valuable.
However, some link building tactics can be risky if used incorrectly. These include adding links to non-relevant websites, purchasing links, and posting links in forums and communities. These types of links are easy to create, but they tend to have little value in the eyes of Google. Instead, a professional inbound digital marketing agency will focus on earning links through high-quality content and other sources that are relevant to your audience.
Content Creation
It’s no secret that quality content is crucial for SEO success. However, it’s not always easy to produce content that’s both informative and search engine optimized (SEO).
The key is to make sure that your team has the right tools to do their job. This means ensuring that all members of your content creation process are on the same page with respect to what should be taken into account for each piece of content. This is usually done by creating a brief that highlights the various elements that should be considered for a particular topic, and can be shared by teams to ensure consistency.
Once a brief is in place, it’s time to start performing research on the topic. This can be as simple as typing your topic idea into Google and seeing what kind of content comes up. This will help inform your decision on whether to write a blog, create an infographic, or record a podcast.
Reporting
SEO reporting is the process of communicating results to stakeholders, often clients and supervisors. It can include KPIs and metrics related to search engine optimization, including website traffic, organic visibility, and backlink profiles.
A great SEO report should start with the branded and unbranded keywords and their current rankings in search engines. This should be accompanied by a comparison of month-over-month and year-over-year data to highlight growth or losses.
Aside from providing the latest performance, a good SEO report should also feature curated insights based on analysis of the data. This is especially useful if you want to show that you’re capable of meeting certain goals and identifying areas where the client needs to focus their efforts in the future. This will help the agency build trust with their clients and make them more confident in your services.
