What to Expect From an Experienced SEO Company Scottsdale AZ
In this digital world, companies of all sizes and fields need a strong online presence to thrive. A reliable SEO Company Scottsdale AZ can help you do just that.
Look for a company that prioritizes your goals and customizes their strategies to fit your needs. They should also provide regular and transparent reporting.
Site Audit
A site audit is an essential part of any SEO program. It uncovers problems and identifies areas of opportunity that can be addressed to improve search engine performance. It also helps to refocus the SEO strategy on users and conversions. For example, it might reveal under-performing pages to update, assets that should be noindexed, or technical tweaks to improve site speed and usability.
During the SEO audit process, your team will use several tools to scan your website for errors. These include Lumar, a tool that checks for technical SEO issues, and Schema Markup Validator to ensure the correct implementation of structured data on your site. There are also other tools that check for security and hosting issues.
The results of the site audit are then documented in a report that you can present to your client. It is important to document the impact of your efforts so that you can show your clients that your work is paying off. This can be shown by showing them ranking increases, boosted keywords in their SERPs or traffic metrics.
Industry Analysis
An industry analysis is a comprehensive examination of the broader business landscape in which your company operates. This process reveals key trends, user behaviours, and other information that inform your marketing strategy. A thorough analysis enables businesses to align their digital efforts with market demands and user expectations.
The process of performing an industry analysis can be time-consuming and resource intensive. It involves researching competitors, examining their website content, and evaluating their backlinks. It also requires identifying the best keywords to target in order to drive traffic and increase visibility.
A reputable SEO company Scottsdale AZ has the skills and expertise to conduct a thorough industry analysis. In addition, they can help you create a sitemap that will improve the site’s ranking in search engines. This can lead to more website visits, inquiries, and sales.
When choosing an SEO company Scottsdale AZ, look for one that offers transparent communication and a proven track record of success. A trustworthy agency will be committed to achieving long-term results for your business. They will also have the knowledge to tailor their strategies to your specific industry and market.
Keyword Research
Keyword research is the process of identifying what search terms your audience uses to find your products or services. This helps you prioritize which keywords to focus on, avoiding the Sisyphean task of trying to rank for terms that your prospective customers aren’t searching. For example, “paranormal investigators” may not have the highest monthly search volume, but it’s more targeted than “cat detective agency.”
During this step, an SEO company Scottsdale AZ will analyze your competition to identify gaps in their strategies and opportunities for your business to outrank them. They’ll also look at your website to see how well it meets the needs of your audience and search engines.
An SEO company Scottsdale AZ will use tools like Clearscope, SEMrush, and Ahrefs to help identify keywords with high search volume and low competition. They’ll also conduct search intent analysis to ensure that the phrases you target align with what searchers are actually looking for. This is critical to ensuring that your content provides value to searchers and helps you achieve your business goals. It’s also important to consider the long-tail keywords that may not have as much search volume, but are more targeted and often less competitive.
Reporting
Streamlining the reporting process with automation tools helps you create SEO reports that are more meaningful and actionable. With a consistent monthly cadence, you can track the impact of your SEO efforts in real time and identify opportunities for improvement.
A clear, professional presentation of SEO metrics is important to keeping your clients and stakeholders up-to-date on the progress of their campaign. Choose a template that is easy to customize for each audience, and focus on communicating goals achievement and next steps through visually appealing graphs.
Before you begin building your SEO report, make sure that you and your client agree on what kind of goals they want to achieve with their campaign. Include these goals in the SEO intake form, and use them to guide your SEO activities throughout the campaign.
Often, the first section of an SEO report is an executive summary. This gives a quick overview of the campaign’s results, making it easier to understand for non-technical stakeholders. This is especially helpful for senior executives who don’t have time to scroll through the full report.
