What to Expect From an Experienced SEO Company Scottsdale AZ
A reputable SEO company Scottsdale AZ will take the time to understand your business and industry before developing an SEO strategy. They will also take a look at your website and evaluate its current content.
This will help them make recommendations for your SEO goals. They will also provide monthly reports that highlight progress.
Keyword research
Keyword research is one of the most important aspects of SEO and digital marketing. It helps you discover the queries that people are searching on Google and can help you create content that matches their search intent. It also allows you to understand the competitiveness of those keywords and determine how difficult it will be to rank for them.
You can find a variety of tools online to help you with your keyword research. Some are more sophisticated than others, but all can be effective if used correctly. The key is to use the right tool for your business. For example, if you are in the business of selling products, you should focus on product-related keywords, while a service-based business should concentrate on local and branded keywords.
Another useful technique is crowdsourcing keywords by searching Reddit, which has groups for everything from investing in the stock market to in-depth discussions of the Marvel universe. These groups can identify language and terms that your target audience is using, and can be a gold mine for content ideas.
Content creation
Creating content can seem like an easy thing to do, but it takes a lot more than just putting pen to paper or hitting the keyboard. It also takes hours worth of planning, research, and monitoring to ensure that the content you’re producing is actually driving the results you want.
Before you start, determine what kind of content your audience needs. Do they need blogs or articles? How about infographics or videos? A good way to find out is to type your topic idea into Google and see what kinds of content appear on the search engine result page.
Once you have your plan in place, share the assignments with the people who will be creating the content and a clear set of guidelines. This is an important step because it helps to keep the content on-target and on-budget.
This is also a great time to share feedback from other stakeholders, like the marketing team or a direct stakeholder. Make sure you’re communicating clearly and delivering constructive criticism so that the talent can revise the content as needed.
On-page optimization
On-page optimization is the process of ensuring that a website’s content is relevant to search queries. It involves using keywords in title tags, meta descriptions, and body text. This is done to improve a page’s relevance and increase its ranking in search engine results pages (SERPs). It also helps attract the right kind of traffic, reducing bounce rates and improving user experience.
Although off-page SEO techniques play a role in website rankings, on-page SEO is the most important part of a website’s SEO strategy. This is because on-page optimizations are more direct than off-page SEO, which focuses on social media and PR. On-page optimization is easy to implement with a modern CMS, but it can be difficult to manage if you have a large site that requires thousands of unique, optimized meta descriptions. It can also be a good idea to use a sitemap to help search engines index a domain more efficiently. This can reduce load times and improve user experience, as well as optimize internal links. In addition, a sitemap can be helpful in preventing duplicate content.
Link building
Link building is the process of acquiring links from other websites. It’s a key element of SEO, and multiple studies have shown that it has a direct correlation with ranking. It also helps to increase traffic and generate qualified business leads.
To build a quality link portfolio, you need to create a variety of content. You can create informative blog posts, useful tools, and in-depth research reports that will attract links from other sites. You can also reach out to influencers and industry leaders to build links. However, you should avoid low-value tactics such as spamming forums or Q&A websites.
Link building helps to improve the Domain Authority (DA) of a website, which increases its visibility and helps it rank higher in search results. Increasing DA can also support lead generation, resulting in more opportunities for revenue generation. Moreover, it is important to consider that link building is an ongoing process, not just a one-off campaign. This way, you can reap the benefits of high-equity links for a long time. This will help you dominate your niche in search engines and grow your business.
Reporting
SEO reporting is more than presenting data; it’s about interpreting that data to make meaningful recommendations. By leveraging SEO analytics tools like OWOX BI, you can create powerful visualizations of your data and tell a story that will engage your clients. This will help build trust and credibility, and it will also help your clients understand the results of their efforts.
When writing an SEO report, be sure to focus on the client’s goals. Often, SEO agencies fall into the trap of promising unrealistic rankings or traffic increases, which can be discouraging to clients and lead to distrust. However, you can avoid this by providing workable advice to your clients in the form of clear explanations and proposed solutions.
For example, if you’re tracking conversions on your website, include data visualizations like maps and graphs that demonstrate the impact of your SEO efforts on these metrics. This will help your clients recognize the value of your work and will encourage them to continue working with you. In addition, you should include Google Search Console insights to give your clients a holistic view of their SEO performance.
