What to Expect From an Experienced SEO Company Scottsdale AZ
Search engine optimization companies are responsible for improving website ranking, resulting in more organic traffic, leads and sales. Browse the best SEO agencies in US based on customer reviews, descriptions, portfolios and more.
A good SEO company Scottsdale AZ analyzes a website, business and industry before creating an SEO plan. This is done through a content audit, digital PR, and technical SEO.
Site Audit
An SEO site audit is a pivotal procedure that scrutinizes both on-page and off-page factors that govern search engine rankings. Using a range of tools that span everything from keyword density to page titles, this comprehensive assessment pinpoints areas requiring enhancement and illuminates the path toward optimization.
A robust SEO site audit examines the following core elements:
Content: Ensure your website has an adequate amount of quality content that’s relevant to the keywords you’re targeting. Identify any low-quality or duplicate content that’s harming your ranking performance.
XML sitemaps: A detailed XML sitemap helps search engines better understand the structure of your website, boosting ranking performance.
Meta tags: Ensure that your website’s meta tags are descriptive and optimized for target keywords. A well-optimized meta tag can increase your click-through rates by enticing searchers to visit your site.
Mobile friendliness: In a world where mobile browsing is surpassing desktop, enhancing your site’s responsiveness and speed becomes paramount for maintaining visibility in search results. Auditing your site’s mobile experience identifies issues that may be hindering your rankings, while also identifying opportunities for future development.
Web security: A secure, encrypted HTTPS connection is a ranking factor and demonstrates that you care about your visitors’ safety. Use a tool like Lumar or Schema Markup Validator to check your site’s compliance. Also, make sure you’re using proper internal linking practices and that your URLs are short, readable, and don’t contain unnecessary parameters or characters.
Industry Analysis
Industry analysis is a multifaceted process that serves as the compass for crafting SEO strategies that effectively navigate shifting digital landscapes. As search engines continue to fine-tune their algorithms, an in-depth industry analysis provides the data needed to stay ahead of the curve.
Industry Analysis involves identifying market opportunities, competitive landscapes, and customer demands. It also includes assessing risk factors and forecasting future trends. Developing a thorough industry analysis requires both primary and secondary research, which can be achieved through conducting surveys, interviews, or focus groups, as well as by analyzing existing literature or reports.
The industry analysis is a critical component of any SEO strategy, as it allows businesses to identify potential keyword opportunities and optimize content accordingly. It also enables companies to stay abreast of emerging industry trends and shifts in user intent, thus enabling them to align their marketing campaigns with relevant audience interests.
There are several frameworks and models that can be used to conduct an effective industry analysis, including the Porter’s Five Forces model and the SWOT analysis. These tools provide a foundation for strategic decision-making, and can help businesses allocate resources efficiently. For example, a clear understanding of industry dynamics can allow businesses to make wiser investment decisions when it comes to procurement, supply chain management, and talent recruitment efforts. This can ensure that businesses are maximizing their ROI and minimizing costs.
Keyword Research
The purpose of keyword research is to identify the terms that search engines (like Google) use to find information on your site and other websites. This data is used to help you create content that search engines understand and rank. Keyword research is the foundation of all SEO efforts.
Without it, your team will spend time and resources creating content that isn’t addressing the needs of your target audience. In addition, search engines will likely punish your content with a low ranking position, driving up your bounce rate and other negative metrics.
Using tools like Google’s AdWords Keyword Planner, AnswerThePublic, SpyFu and others, our SEO specialists will conduct exhaustive keyword research to determine the search terms that matter most to your business. They will then analyze the competition and searcher intent to prioritize keywords with a high potential for ROI.
This step is crucial to ensuring that your SEO strategy is aligned with what searchers want to see when they enter a specific search query. It also helps you understand your competitive landscape by revealing which search terms are already being targeted by your competitors. Search engine results pages (SERPs) are a treasure trove of user intent data. For example, when someone searches for “dresses,” Google knows that the user is probably looking for a local dress store, so they provide a shopping carousel and a map result to help them find what they’re looking for.
Customized Strategy
Customized SEO services focus on meeting the specific needs of a business. They start with a detailed website audit and then identify opportunities for improvement. They also provide ongoing support and performance tracking. This approach helps businesses stay ahead of the competition and maximize their online visibility.
A customized SEO strategy takes into account a variety of factors, including industry, audience, and geographic location. It also considers the business’s objectives and market conditions. This ensures that the strategies implemented align with the business’s goals and are geared towards its target audience. It also allows businesses to avoid generic tactics that may work for other companies but are unlikely to produce the same results for their business.
A customized SEO strategy can include a variety of different tactics, including keyword research, on-page optimization, content creation, and link building. It can also focus on local search engine optimization, which is especially important for businesses that rely on local customers. It is also important to create quality, relevant content that provides value to the customer. This will help the site rank higher in organic searches and attract more traffic. It is also important to build a strong backlink profile by acquiring links from reputable websites in the industry. These links will increase the website’s domain authority and improve its visibility in search results.
