What to Expect From an Experienced SEO Company Scottsdale AZ
A professional SEO company Scottsdale AZ specializes in providing the services that help businesses optimize their websites for search engines. They can do everything from keyword research to on-page optimization.
The right SEO company Scottsdale AZ can generate more high-quality traffic to your website, ensuring that you’re reaching customers who are interested in your products and services. This can lead to more conversions.
SEO Audit
SEO audits are the first step of any successful SEO strategy. They help identify areas where improvements can be made to increase search engine visibility and support long-term business growth. They can also help find new opportunities to improve rankings, such as by filling content gaps or optimizing existing pages for different keywords.
A complete SEO audit includes a review of on-page and off-page factors, as well as a detailed analysis of the competition’s backlink profile. This information is used to develop a plan of action for improving the website’s performance and ranking in organic search.
The SEO audit process can be complex and time consuming, but it is essential to the success of your site. A good SEO company Scottsdale AZ will be able to explain the results of their audit in plain language and provide recommendations that will be easy for you to implement.
The recommendations should be clearly related to your overall business objectives, and should be prioritized with projected impact and associated efforts. Depending on your business goals, the audit may include recommendations for improving your site’s usability or creating more engaging content.
Keyword Research
Keyword research is one of the most crucial parts of any SEO campaign. It helps identify the keywords that searchers are using to find your products or services and determine how competitive those terms are. There are many tools available online that can help with this process, such as Clearscope, SEMrush, Ahrefs, and MOZ. At Jack & Bean, we use Ahrefs and their Keyword Explorer. These tools provide important information such as monthly search volume (MSV), competition level, and user intent.
The key to successful keyword research is to understand the searcher’s intent. For example, a user searching “how to start a blog” probably wants to learn how to create their own website rather than just reading a blog post about blogging tips. By understanding searcher intent, you can optimize your content for the best results.
It’s also important to consider competitors in your niche when performing keyword research. This can reveal gaps in your competitor’s strategy that you can exploit to improve your own rankings. In addition, it will give you a better idea of what types of searches your competition is targeting, which can inform your own content strategy.
On-Page Optimization
A key part of on-page optimization involves identifying and optimizing the keywords that are relevant to each page on a client’s website. This helps ensure that each page offers an accurate answer to a search query and encourages search engine users to click on the page.
On-page optimization can also involve optimizing title tags and meta descriptions. These are often what shows up in search results, so they need to be accurate and compelling. It’s also important to optimize URLs. These should be descriptive and easy to read, avoiding long strings of characters or numbers that don’t make sense.
While on-page optimization is a relatively straightforward process, it should be ongoing. As pages are added or changed, new opportunities for SEO improvement may present themselves. Staying on top of these issues can prevent search engines from penalizing a client’s website and help them appear in SERPs for their targeted keywords. In addition, these measures can help increase a client’s visibility and generate traffic. This helps achieve their pre-determined KPIs and long-term goals.
Link Building
Link building is one of the most important aspects of SEO, as it determines how well your webpage ranks on search engines. Essentially, Google looks at the quantity and quality of websites that link to yours and uses those pages as part of their ranking algorithm.
There are a variety of different strategies for getting links, including guest blogging and email outreach. But the most effective way to get high-quality links is to create something that’s truly valuable — a blog post, tool, or other resource that your audience will want to share.
Remember that it’s not necessarily the goal of SEO to get links; rather, it’s a side effect of activities that are aimed at increasing traffic and improving search engine rankings. For example, if you launch a revolutionary new product or create a mind-blowing piece of content, those activities will naturally generate links. However, if you try to buy links or use black hat SEO techniques, it will likely have the opposite effect and hurt your search engine rankings.
Reporting
The SEO reporting process is a key part of the overall search marketing strategy. It can help you demonstrate the value of your optimization efforts, guide strategy, and build trust with stakeholders. However, it’s important to make sure your reports are accurate and that you’re using a clear, visually appealing format.
The first step in the reporting process is to determine the type of information you need to include. A good starting point is to focus on the key performance indicators (KPIs) that your clients care about. This includes highlighting the number of organic traffic, clicks, and conversions. It’s also a good idea to include backlink analysis. This provides valuable insights into the quality and quantity of a website’s links.
Another step is to customize your report for each audience. Different stakeholders have varying levels of knowledge about SEO, so it’s important to tailor the content to their needs. For example, you may want to provide detailed technical metrics for tech teams and high-level summaries for executives. Additionally, it’s important to stay informed about changes in search engine algorithms and adapt your reporting accordingly.
