What to Expect From an Experienced SEO Company Scottsdale AZ
A good SEO company Scottsdale AZ primarily optimizes content, promotes websites, and communicates with search engines to help them find content. It also tracks measurable and impactful results such as website traffic, conversions, and sales generated by organic search.
When selecting an SEO company Scottsdale AZ, make sure they are experts in your industry and have proven success. Check out their online portfolio, reviews, and testimonials.
SEO Audit
As an SEO agency that prides itself on catapulting clients to the zenith of search engine results, it’s vital that our strategies remain fresh and energized. SEO audits are the pulse that keeps these campaigns alive.
They’re a comprehensive analysis of a website, examining both on-page and off-page SEO factors to identify areas that require attention. This includes both on-page optimization, which evaluates internal aspects of a webpage that can be controlled like meta descriptions and title tags, as well as off-page optimization, which looks at external elements such as backlinks to improve domain authority.
In addition to identifying issues that may be impeding organic search visibility, an SEO audit can also uncover new opportunities for growth. This can be accomplished through content optimization and keyword research, which involves analyzing competitor websites to determine what keywords they are targeting, and by exploring the search volume of keywords that could drive more targeted traffic to your site. Using tools such as Ahrefs and Answer the Public is an ideal way to conduct this type of research.
Keyword Research
Keyword research is a crucial part of the SEO process. It allows marketers to find what search terms people are typing into Google, and then develop content that addresses those search queries. This helps search engines rank websites higher in the results pages, and enables businesses to attract more organic search traffic.
Using tools like Clearscope, SEMrush, and Ahrefs is a good start to finding relevant keywords that can be used in marketing campaigns. However, it is also important to take the time to explore other resources that can help uncover keyword gems. For example, examining the “People Also Ask” and related searches sections on a SERP can be a great place to discover search terms that aren’t being targeted by competitors.
Moreover, social media groups such as Reddit can be a valuable resource for discovering niche keywords and finding out what your customers are talking about. This is because the language and terms they use can be a good indicator of the intent behind their search queries. By targeting these keywords, you can create relevant and useful content that can attract more organic search traffic to your website.
On-Page Optimization
As the name suggests, on-page optimization is the process of optimizing an individual web page. The goal is to get it to rank higher on search engine results pages (SERPs) for queries that are relevant to the page.
Historically, on-page SEO focused on keywords and how they were used on a webpage. This approach still plays a role, but it is no longer the most important factor in rankings. Instead, the focus has shifted to creating useful content that addresses user intent.
On-page optimization includes optimizing the title tag, metadata, internal links, page speed, and other technical aspects of a website. It also involves optimizing the content and ensuring that it is structured in a way that makes sense for search engines.
Title tags are an important part of on-page optimization because they are the first thing that a search engine will see when it displays a listing. Ideally, the title tag should include your primary keyword and be unique. It should also be concise and descriptive, indicating what the page is about. Title tags are also visible in the source code for a web page by right-clicking and selecting ‘View Page Source.’
Link Building
Getting other websites to link to your website is one of the most important aspects of SEO. It signals to search engines that your page is popular and valuable, which will help it rank higher in search results. Having a large backlink profile also helps to improve your brand’s trustworthiness, which is important for increasing sales and conversions.
There are many different techniques that can be used to build links, including guest blogging, broken link building, image link building, HARO and journalist requests, the skyscraper technique, and more. However, it is important to avoid spammy techniques like buying links or otherwise manipulating a site’s rankings, as this can lead to penalties from Google.
Instead, focus on creating quality content that is worth linking to, and outreaching to other websites to ask for a link. Often, this is done through creating helpful and informative blog posts, or by reaching out to influencers in your industry. By focusing on quality over quantity, you’ll be able to create long-term relationships with other website owners, and gain high-quality links that will boost your SEO.
Reporting
A well-crafted SEO report is a powerful tool for communicating the impact of an SEO strategy to stakeholders. It can also help identify areas of opportunity and highlight successes.
Creating SEO reports is like being a detective in a sea of data, fishing out meaningful evidence and transforming it into valuable insights. It takes a combination of the right tools and seasoned intuition to create a compelling story that demonstrates the value of your work.
SEO teams typically use a standard reporting template to ensure consistency. However, the content within a report is ultimately determined by its intended audience. Some clients have a deep understanding of SEO and may prefer more detailed data, while others may be more familiar with general business metrics and can benefit from a high-level overview. Ideally, you should provide both options and allow your clients to choose the most appropriate report for their needs. A good way to manage this process is by using a reporting software. This will automate the data collection process and save time for analysis and strategy development.
