What to Expect From an Experienced SEO Company Scottsdale AZ

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Gone are the days when you could build your website and expect traffic to automatically roll in. With today’s competitive digital landscape, it takes much more than a website to generate leads and revenue.

Keyword Research

Keyword research is a major part of SEO, and it’s not just about verifying how many searches a particular keyword has. It’s about exploring the many varied ways that people use language to search for things online, discovering what people are searching for, and learning more about the questions, problems, and needs of your audience so that you can create content that speaks directly to them.

A good SEO Company Scottsdale AZ will perform extensive keyword research before optimizing a website, so they can identify the most relevant keywords for the business’s target audience. They will then integrate those keywords into the site’s content, which can lead to a higher search engine ranking, more traffic, and ultimately, more conversions.

Keyword Research involves a variety of activities, including brainstorming, using search engine tools, and developing keyword lists. It also involves determining the best keywords to use by considering factors like search volume, competition, and intent. Keyword research can be a time-consuming process, and it’s important to stay on top of the latest search trends and competitors’ strategies.

It’s also a continual process, as search language shifts constantly and audiences’ needs and intent change over time. It’s worth revisiting keyword research on a regular basis, especially whenever the business is creating new content or optimizing existing pages. It’s also a great idea to take advantage of Google Search Console’s autocomplete predictions and the “People Also Ask” box, which can provide valuable insight into the types of search terms that your audience is using.

On-Page Optimization

We fine-tune each page on your website to align with keywords identified in the research phase. This is a crucial step for getting you noticed by search engines and ultimately, driving traffic that aligns with your business goals.

On-page optimization refers to any SEO technique that is within your control and focuses on web page elements such as title tags, meta descriptions, content, internal links, URLs, keyword usage, etc. It is in contrast to off-page SEO, which focuses on optimizing things that happen outside your website (e.g. backlinks).

The most critical on-page element is the title tag. It is the first thing a search engine sees when it scans a web page, and it influences how well that page ranks. It is also what shows up in the SERP when a search is conducted.

Other on-page factors we look at include how a web page is structured, whether it has the right internal links to other pages on your site, and if there are any pages that may not be necessary that you could remove and label as noindex (e.g. /contact, /about). We also examine things like the use of images on your pages and whether they are optimized for search by looking at their alt text and captions. This is especially important for sites that are image-heavy.

Link Building

Essentially, link building involves convincing other websites to link to yours. This can be done by creating valuable content that your audience will find useful, or by reaching out to potential linkers directly and asking them to share or link to your page. Linking to your site will help to bring in targeted traffic and establish you as an authority in the industry, which can lead to more leads, sales, and revenue.

It’s important to note that there is a right way and a wrong way to build links, and using black-hat techniques can actually hurt your search engine rankings. The best approach to link building is through natural, organic tactics like creating quality content and promoting it, as well as establishing yourself in the online community. You can also use competitive research as a way to attract new links by finding out what topics and trends are being discussed by competitors, then writing more comprehensive articles on those subjects.

Generally, enterprise-level businesses have several advantages over small businesses when it comes to link building, including name recognition and larger budgets for marketing campaigns. However, enterprise-level companies face unique challenges when it comes to securing links because of their size and competition. This can be overcome by working with a link building agency that has experience in this arena and knows how to leverage the right tools to get results.

Content Strategy

A well-developed SEO content strategy is the foundation of a successful SEO campaign. The strategy should be used to inform all content-related workflows and decision-making, ensuring that your marketing efforts are aligned with search engine priorities and audience goals. This strategy also supports the synchronization of SEO and content teams, allowing them to share data, insights, and goals to drive consistent results.

A basic SEO content strategy is typically focused on identifying high-volume primary keywords and creating content optimized around those keywords. However, this approach often overlooks user intent and fails to capture the full range of search queries. A more advanced strategic approach involves creating topical clusters of content that cover a broad spectrum of related searches. This approach enables you to connect with users at different points in the buyer journey and capture traffic from a variety of sources.

In addition to guiding your SEO efforts, an SEO content strategy should also help you prioritize which pages on your website are most relevant to your target audiences. This can help you identify business outcomes that can be achieved through your content and guide link building efforts. It’s also helpful to look at your competitors’ websites to see what types of content are working for them. You can use this insight to improve your own content and boost your performance in the search rankings.