What Does an SEO Company Scottsdale AZ Do?
If you’re considering hiring an SEO company Scottsdale AZ, you may be wondering “what does an SEO Company Scottsdale AZ do?”
Ultimately, SEO companies help their clients rank higher on search engines for keywords that are relevant to their business. This increases website visibility and drives quality traffic from interested customers.
Look for an agency that offers a range of services including strategic SEO audits, meticulous SEO management and innovative link building strategies.
Keyword Research
Keyword research is the process of discovering the words and phrases your audience uses when searching for products or services like those offered by your company. It is essential to ensuring that your content aligns with your audience’s search intent, which can lead to improved metrics such as time on page and bounce rates.
Performing thorough keyword research requires delving into your audience’s language and analyzing search traffic volume data to uncover keywords with both high traffic potential and low competition. This work is ongoing as search language shifts and audiences’ needs and intent evolve, making it a critical component of any SEO campaign.
When it comes to evaluating the potential of a particular keyword, you need to consider its monthly search volume, organic click-through rate (CTR), and competition. Each of these factors has its own importance in the success of your website or blog post.
You also need to keep in mind whether you are trying to achieve a short- or long-term goal. For example, if you are trying to drive sales, then you may want to prioritize keywords that have a high conversion rate. Alternatively, if you are trying to build brand awareness, then you might want to focus on keywords that have a high search volume and a low cost-per-click (CPC). These are all factors that your SEO company Scottsdale AZ will take into consideration when developing and implementing your keyword strategy.
On-Page Optimization
On-page optimization is everything you do directly on your clients’ websites to optimize their content and improve the user experience. This includes things like optimizing page titles and meta descriptions, writing quality content that focuses on keywords users are searching for, and optimizing website design to improve load times and mobile friendliness.
Onpage optimization also involves improving a client’s site architecture, which can help search engines easily crawl and understand their content. It’s important to create a well-structured website that includes clear category pages, logical URLs, and internal links that connect the categories together. For example, a store selling snowboards should have a page called ‘Snowboards’ with category pages for the different types of snowboards. Having this structure makes it easy for a search engine to find the right information and rank it highly for relevant queries.
Title tags and meta descriptions are two of the most crucial on-page SEO factors, as they appear in search engine results pages (SERPs) as the headline and summary for each listing. Optimizing these helps ensure they accurately describe the page content and entice people to click through.
Another on-page SEO strategy is to make a website as mobile-friendly as possible, which is essential to keep in mind with the increasing number of searches being conducted on smartphones. This means creating content that is easy to read and digest on smaller screens, using shorter paragraphs and bullet points, and incorporating responsive images.
Link Building
Link building is one of the most important parts of a successful SEO strategy. It’s how search engines determine your site’s authority and value, and it helps you rank higher in search results. It also increases traffic and builds brand awareness.
The best links are those that come naturally — when someone visits your website, they see something so useful or interesting that they want to share it with their audience by linking to it. There are a few different ways to build these links. Some methods are more risky than others, and they may not be worth the risk in the long run.
For example, some techniques (such as submitting your website to web directories) used to be recommended by Google at one time but are now considered low-quality and spammy. Other techniques – like posting to forums, communities, and Q&A sites – are so easy for anyone to do that they don’t provide any real competitive advantage.
Fortunately, there are still many effective tactics for building high-quality links. These include guest posting – writing an article for another website and including a link to your page – content marketing – creating a resource that’s so valuable people will naturally want to link to it – and outreach – reaching out to other websites and bloggers in your industry or niche with the offer of a link.
Reporting
A quality SEO report is a valuable tool that provides insights to stakeholders on the effectiveness of an SEO campaign. It focuses on communicating key metrics in an easy-to-understand way and outlines opportunities for improvement. It can be delivered via a website dashboard, infographic, or short PDF. It’s important to keep in mind that different stakeholders may have different preferences and priorities for what they want from a report, so it’s crucial to take those into consideration when preparing one.
Stakeholders often need to know how the client’s organic traffic and other marketing efforts have performed over a specific period of time. Providing them with the ability to see performance trends in charts, maps, or graphs is a great way to make the data easier to digest. This makes it easy for stakeholders to understand the information at a glance and use it to make informed decisions.
A lot of the information contained in an SEO report can be a bit overwhelming for non-SEO professionals. A good way to avoid this is by including an executive summary at the beginning of a report. This highlights the most important aspects of the report and can be based on GSC, GA, or Ahrefs overview data. You can also include a list of competitors and their ranking for a specific keyword to show how your client’s site compares.
