Things You Should Know Before Working With an SEO Company Scottsdale AZ
The right SEO agency will make your online visibility and brand awareness grow exponentially. You’ll want to work with an agency that’s transparent and keeps you updated on progress through regular reporting.
Identify SEO agencies with case studies and client testimonials that speak to their expertise in your industry. You’ll also want to ensure they prioritize measurable and realistic content strategies and KPIs.
SEO Audits
Whether you’re doing SEO audits for clients, or you’re the one selling them, there are some things you should know before getting started. First of all, you need to be realistic about how long it will take to carry out an SEO audit – especially when working on a tight deadline.
You’ll also need a range of tools to help you carry out an effective audit. Some of the most useful tools include XML sitemap builders, such as Google’s Sitemap Generator, CopyScape and Screaming Frog; link checking tools, such as Ahrefs or Moz’s Link Explorer; and keyword density analysis tools, like Small SEO Tools.
Lastly, you need to stay on top of industry trends. SEO is a constantly changing field, and the parameters that worked last year may not be as relevant now. To keep on top of the latest developments, it’s a good idea to read authoritative SEO news sources, blogs and forums, and network with other SEO professionals. This will ensure that you can identify opportunities for improving a client’s search engine optimization going forward.
Keyword Research
Keyword research is a major part of any SEO strategy, as it helps marketers find the search terms that their audience uses to find products or services. It also helps marketers understand what types of content their audience wants to see.
Keywords that are both popular and relevant to your business can help you achieve better organic rankings, which can in turn lead to more traffic and sales. However, it’s important to keep in mind that your target keywords should align with the search intent of your audience.
The best tools for keyword research include Clearscope, SEMrush, Ahrefs, and Google Keyword Planner. These tools offer valuable metrics that can help you determine the search volume and organic ranking difficulty of your target keywords. They can also help you understand how your competitors are targeting their keywords. For example, a keyword like “aeropress filters” would have a high business potential score because it reflects the intent of your audience, while keywords with low business potential (such as “stanley thermos”) are less relevant to your niche.
On-Page Optimization
The goal of on-page optimization is to make web pages more search engine-friendly. This includes ensuring that the content is relevant and provides a valuable user experience. It also means avoiding over-optimization, which can result in spammy or low-quality content.
Title tags and URLs are the first thing that search engines look at when interpreting a query. Title tags and URLs should include the relevant keyword and describe the page’s content. Meta descriptions are another on-page element that influence a search engine’s understanding of a query. A well-written and informative meta description can increase click-through rates (CTR) by as much as 56%.
On-page optimization can also include ensuring that pages are mobile friendly by making them responsive or by using adaptive designs. This can involve changing the text size to accommodate smaller screens, reducing file sizes of images and other graphics, and optimizing navigation. It can also include ensuring that server response times are as fast as possible. All of these factors can have a positive impact on SEO rankings. A good user experience can also be an indirect ranking factor as Google prioritizes helpful content.
Link Building
Acquiring links that you didn’t ask for is the nirvana of SEO, and it’s something that every website should strive to do. However, getting those links doesn’t happen overnight. It takes time and effort to make your website link-worthy, and the best way to get these links is by creating amazing content that people want to share.
You can also use tools like Semrush to find high-quality link prospects and track your outreach in one place. For example, you can use the tool to find websites in your industry or niche, and then create a list of potential prospects to reach out to.
You should also look for a service provider that offers flexible and customizable packages to fit your needs. You can even opt for a marketplace model that lets you browse a variety of options and select the ones that work best for your company. In addition to their flexible pricing models, they should also provide regular and transparent reporting on their progress. This will ensure that you are aware of their progress and results at all times.
Content Marketing
Content marketing is a key component of SEO, and it is important to work on both strategies together. This means that you should do keyword research and create quality content at the same time. This is much more efficient than working on SEO alone and then trying to optimize your content later.
SEO content marketing is all about meeting your audience at the right stage in their search journey. It is about building trust and demonstrating that your company or brand understands the problems they are facing. It is also about growing your audience so that they are more likely to come back and ultimately purchase your products or services.
For example, if someone searches for “glass shower doors,” you would want to ensure that your content is relevant by researching what other pages are currently ranking for this keyword and making sure that your page answers the same questions that those pages answer. You would also want to make sure that your content is well written by utilizing headers, paragraph breaks and other formatting techniques that help people read your content quickly.
